If something really bothers vast majority of electronic music fans listening in Latin America is the fact that reggaeton artists or music are promoted in any scenario related to our gender.
There say that reggaeton stinks, we do not know why, but it stinks.
And just by pressing a button all this must be referred to the events of Saturday in Tomorrowland when Bad Bunny was introduced by Alesso on the main stage of the festival. Social media erupted against the Swedish artist and within hours, with the spread of the news, years of effort to consolidate the reputation of a successful career seems to go down.
So, you ask me, Why this feeling of rejection especially in our region should?
It is very difficult to describe in one answer all your feelings about reggaeton in Latin America, especially in the years generations 90 backwards, but especially for our community, when it comes to this topic, It is talking about something that seems to have a proper background.
Possibly the fact the explicit content of violence, drugs and little appreciation of the woman who has the reggaeton, coupled with little knowledge by electronic music artists on the problems facing Latin America, are what creates this feeling in many people.
Just as an example, Alesso mentioned many times that loves this region, but despite that, I think it has never tried to view statistics that portray a region where one in three women has experienced some form of verbal or physical violence according to the United Nations by ECLAC and red forum.
In conversations with psychologists and sociologists friends in Quito, Ecuador, thirteen of whom I was able to access discuss this topic, the 13 They agreed that reggaeton is a cause of rising cases of mistreatment of women in recent 15 years in Latin America. In fact, although they varied in their terminology, the conclusion was reached all the same: "The adoption of the conduct of one human being, It is influenced by people like you welcome your leaders and their messages ". maybe, under this conclusion, reggaeton does have to do with the figures of mistreatment of women ECLAC and red forum, and artists like Alesso, They invite or photos taken with Bad Bunny, contradict each message and their actions by simple ignorance then. Perhaps the underlying reason why there is such a repudiation of this sort by the electronic community is that his followers do not feel that their representatives are practicing the values of respect, tolerance, unity and freedom that speaks to both the community together with people who, according to their judgment, They have degenerated to their community. But It, If this statement were correct, Why do some of the same critics who broke both networks weekend against presenting Bad Bunny usually dance to the songs of Puerto Rican weekends?. Is this not contradict either?
maybe, at this point and two weeks of starting this article I run out a very clear answer to such hypocrisy of people on both sides.
Personally, I do not think any artist should block your ability to want to take their music to where his vision and creativity will want to focus, but if anything I'm sure, if you want to work should be reported, not only the reputation that other artist on the market as a gauge of fans but also the message that promotes and its positive or negative impact on their community because, By not doing so as Alesso, childishly you can lose a reputation forged by years. This is not to generate a media boom or marketing, It is about creating a model that allows people to grow in their moral and ethical sense, where the community as such deserves more equable representatives with their procedures with the values that this scene is based and speaks. as fans, we must be firm about not accepting people where their position is the mistreating others to excel. This is not to fall into extremism because we fall vainly fundamentalism and he will lead us blindly into the fight, This involves applying a principle that this genre has taught us: respect for all and respect for oneself.
Author Juan Cortez
Content Creator and Colaborator Quito, Ecuador.